Billionaire M.A.F.I.A.» Music Art Fashion Inspires All

Billionaire Mafia Launches Lifestyle
Brand at MAGIC Convention

Las Vegas (Aug. 1, 2008) – Billionaire Mafia will have a presence at the 2008 MAGIC Convention at the Las Vegas Convention Center held on Aug. 25-27, launching the locally owned and operated clothing line and lifestyle brand at CHROME adjacent to S.L.A.T.E., a new division of the MAGIC Marketplace.

Catering to a niche crowd, the overall concept of CHROME is geared towards creating a feeling of a “show within a show” and highlighting contemporary brands with an edge. Heavily inspired by the music industry, the brands are non-traditional in technique with cutting edge production and innovative eye-catching styles. Billionaire Mafia will be featuring their signature style called the Bumsuit™—their trademarked warm up suits. The collection will also consist of apparel available for both men and women and ranging from graphic t-shirts, trucker hats, jewelry and more. Billionaire Mafia makes its mark by hosting their own booth at CHROME where media buyers and retailers can experience the hip and trendy style the brand has to offer. A team of men and women will be dressed in complete Billionaire Mafia gear and positioned in various places in the showroom, representing the brand and directing guests to the booth to obtain additional information Holiday 2008 styles and the Spring 2009 collection of apparel and accessories will be displayed to offer a sneak peek at what Billionaire Mafia has to offer.

“On behalf of the Billionaire Mafia team, we are thrilled to be a part of MAGIC’s CHROME division,” said Lana Fuchs, CEO/Designer of Billionaire Mafia. “Being able to introduce Billionaire Mafia to the high-end sellers and buyers that attend this convention is a huge honor.”

About MAGIC
The MAGIC Marketplace is the preeminent trade event in the international fashion industry, hosting global buyers and sellers of men’s, women’s and children’s apparel, footwear, accessories and sourcing resources. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community, fuse diverse trends, while offering unbeatable service to its customers.

About Billionaire Mafia
Born from a revolutionary vision to create the world’s first luxury lifestyle brand with a powerful message behind it, Billionaire Mafia encourages today’s generation to participate in its own survival and take responsibility for every choice made, word spoken and action taken. Billionaire Mafia is much more than just a lifestyle; it is a positive and confident frame of mind. The Billionaire Mafia Family works hard and plays hard and chooses to enjoy life to the fullest. They take pride in their appearance, the environment and the society as a whole.

Fiercely independent, Billionaire Mafia produces quality second to none. The Billionaire Mafia Brand clothing, accessories and jewelry will assure representation of the highest regard and as a result, always standing out in a crowd. Whether wearing The Brand proudly, partying at one of the star-studded red carpet events or simply acknowledging the many celebrities who are now proud members of The Billionaire Mafia Family, it means choosing to be part of a motivated lifestyle that’s hip, chic and cutting edge. For additional information visit www.billionairemafia.com.